18 Chatbot Marketing Tactics That Will Drive Sales in Any Industry
Chatbot marketing might not be right for all businesses, but there are so many chatbot builders out there that offer free trials or free plans that it’s worth giving it a try. If they do enjoy engaging with your chatbots, though, you’ll be on your way to reducing your sales timeline, increasing lead generation, building trust and brand affinity, and boosting your revenue. Rule-based chatbots, unlike their AI counterparts, are dependent on a set script programmed into the chatbot platform. They provide answers to user inquiries based on conditional rules like “if/then” statements. These rules can range from very basic to complex, but it’s important to remember that the rules are entirely written and implemented during the design of the chatbot.
And, when you consider that 56% of people would rather send a message than call customer service, it just makes sense for businesses to jump on the chatbot trend. Keep reading for a complete guide to chatbot marketing that will get started with chatbots so you can reduce costs and boost business. It goes beyond the current scope of e-commerce chatbots to serve as a product expert, engaging shoppers in conversations that are authentic and specific to your business. These chatbots can also generate constructive responses to prompts without relying on a rule-based system. Thanks to generative AI, e-commerce chatbots can have conversations that build and grow into unique customer experiences, with an e-commerce chatbot formulating answers in real time.
Sprout’s Bot Builder provides a variety of pre-built bot templates that make the process even easier. In addition to answering questions, the bot has a built-in social selling component by offering bot-exclusive discount codes if the user asks about them. Instead of just offering the discount in the chat, Brie takes it a step further by automatically redirecting to HelloFresh’s Hero Discount Program page.
- Businesses using chatbot marketing must abide by all relevant laws and regulations related to data privacy, advertising practices and consumer protection.
- Chatbot marketing provides a modernized and effective way to interact with visitors.
- Just like you do with the way you write as your brand on social media, you’ll want to think about the voice and tone of your chatbot as well.
She creates contextual, insightful, and conversational content for business audiences across a broad range of industries and categories like Customer Service, Customer Experience (CX), Chatbots, and more. Booking meetings with customers is a vital part of the marketing process and brands that are good at it often get more leads than others. They now deploy chatbots to automate lead qualification processes and get a decent number of leads. Dom also uses predictive analytics to suggest new pizza combinations based on what customers bought in the past. This speeds up the ordering process, offers a more personalised experience to the consumer and helps boost sales by enticing them to try new menu items.
They increase lead generation
There is a misconception that visitors won’t interact with chatbots if they know they are bots. So, marketers often make their bots pretend to be humans by giving them a real person name and stock image. You must ensure that the marketing chatbot gives a humanized experience and aligns with your brand identity. All the above Shulex Service GPT features make it a full-fledged platform for chatbot marketing. So, either pick Shulex Service GPT or any other of your choice and head for the next step.
You can ask it for articles, links, or general information about the topic that interests you at the moment. It covers all kinds of knowledge fields, like support, sales, how-tos, and company info. You also get auto-generated suggestions while typing, which can really help with pinpointing your queries. They need to be crafted with care to be such an easy and solid start. Otherwise, some of your clients may leave the chat emptyhanded, and may even discourage others from using it in the future. They can automatically offer help to those in trouble, present new and interesting features, offer guidance, fun quizzes, or schedule meetings.
Conversational AI can respond to visitor inquiries by utilizing a knowledge base to provide human-like responses. This makes them a lot more adaptable and more of a suitable replacement for live agents when you are offline. It is generally good to give your bot a persona, a face customers can relate to.
According to a study by Headliner Labs, customers are 3.5 times more likely to open a Facebook message than a marketing email. Having active and available chat can entice customers to make their inquiries through chat instead of going through lengths in using other methods. This is possible due to chat now becoming a ubiquitous and more convenient channel for communication. According to a survey conducted by Oracle, around 80% of businesses would want to employ a chatbot of some form by 2020. For the best results, start by automating triggers for your leads that are ready to buy. This will give you some immediate uplift while also giving you more insight into which audiences you can target with a self-serve buying experience.
The Digital Marketer’s Guide to Chatbot Marketing
There are plenty of more features, but the chatbot features are the same as the Service Professional plan. It is hard to question the robots’ rise to power in the marketing field. They found their place in many sales-oriented areas and proved to be marketers’ little helpers.
Most of today’s shoppers start the process online, even if they love window shopping. They’ll first get some information to find out what the store offers, where the store is located, and when the store is open. In this case, the marketing services are Facebook Ads and Messenger marketing, but these can be differentiated or added based on your marketing agency’s specific offering.
Utilising Chatbots for Lead Generation
And one of the most important places to nail this voice and tone is in the opening message from your bot. We mentioned in the previous tip to be sure you let users know they can get in touch with a human at anytime. Today’s chatbots reply with text, yes, and also with audio, video, images, GIFs, you name it. We want to help you be one of those brands with a rockin’ chatbot strategy. As users interact with your chatbot, you can collect key information like their name, email address and phone number for follow-ups.
Read more about Chatbot marketing here.